We are passionate about fishing and outdoor sports

Intro

About Asuka

Established in 2010, Asuka Fishing has been proudly serving the angling community in Malaysia and Singapore for over a decade. With years of experience behind us, we’ve built a reputation for delivering reliable, high-quality fishing gear at competitive prices—making fishing more accessible for all.

Our goal is to make quality fishing equipment available to everyone. Good gear often came with a high price tag, leaving many newcomers feeling left out. We set out to change that.

Over the years, we’ve grown from a small setup into a trusted name in the region, thanks to our commitment to both affordability and performance. Today, we continue to serve anglers of all levels, from curious first-timers to dedicated pros.

Our long-standing presence in the market is no accident. It's the result of consistent quality, trusted service, and a deep understanding of what anglers really need.

At Asuka Fishing we’re more than just a supplier
we’re Your Fishing Solution.

Asuka Fishing | About Us
Asuka Fishing | About Us

High Quality Production

We deliver top-tier quality through advanced processes and rigorous quality control—ensuring every product meets the highest standards.

Asuka Fishing | About Us

Lead Time Assurance

Timely delivery is our promise. Our streamlined operations and proactive planning ensure your deadlines are met—every time.

Asuka Fishing | About Us

Reliable Service

From inquiry to after-sales, we stand by our commitment to reliability, responsiveness, and customer satisfaction.

Mission & Vision

Champion Your Catch
Fish with Confidence

Asuka Fishing | Mission

Mission

To empower anglers of all levels by providing reliable, high-quality fishing gear at affordable prices. We are dedicated to making fishing more accessible and enjoyable for everyone—offering the right tools, trusted service, and genuine support to help our customers succeed on the water.

Asuka Fishing | vision

Vision

To become the leading fishing gear provider in Southeast Asia, recognized for our commitment to quality, innovation, and affordability. We envision a fishing community where everyone—regardless of experience or budget—has access to gear they can trust and a brand they can rely on.